Lucky Streak Playing Cards
Illustration, Packaging, and Art Direction
In collaboration with Riffe Shuffle, I designed and illustrated a custom deck of playing cards based on a lottery theme. Each playing card resembles various elements found on lottery scratch-off tickets. The intent was to create an experience of winning and feeling lucky. This concept carried over onto the custom tuck box that featured an actual scratch-off surface. For example, if you reveal a "gold bar" symbol, you will get surprised with a 1 of 100 Gold Foil Gilded Playing Card. The final decks are printed by the United States Playing Card Company and distributed by Riffle Shuffle.
Client: Riffle Shuffle
Role: Art Direction & Design Development
Feeling lucky
The subtle details hint at the classic lucky charms inspired by scratch-off patterns and casino slot machines.
Stacked with Style
nspired by the thrill of scratch-off lotto tickets, Lucky Streak is a custom deck of playing cards where every box includes its own scratch-to-win game. Designed with bold graphics and playful chance in mind, this deck brings the excitement of instant wins to the table—no quarters required.
